Category Archive: Marketing

Why every small business needs a CRM

As a small business owner myself, I can understand how hard it is to keep track of all your customer information and what youpromised to do when. Only this morning at 4Networking Cheadle, Delyth Evans was telling us how important it is to really know your customer. So this week I wanted to talk to […]

Who are my ideal customers, where are they and how do I find them?

Wouldn’t it be lovely if all your customers were “ideal”? Lots of business folk talk about the “ideal customer” and I imagine when you created your business plan, you had a picture of who yours could be. Who is an ideal customer? It will be different for all of us but there’s one thing which […]

Review your contract for every new product or service

When you’re a small business, reviewing or writing specific terms is probably not top of your to-do list, but I bet having a healthy cash flow is definitely a number one priority. If your business sells a range of products or services, your contract with your customer needs to be tailored to cover every eventuality […]

Should I join a crowdsourcing website to get new clients?

Those of you who read my blog know how much I advocate networking. There’s nothing like it for meeting new people, connecting people with similar skills and finding individuals who can help each other. You’ll also know that nearly all of my customers came from networking referrals and introductions. But what if you are just […]

Beat the isolation: 5 ways for a Virtual Assistant to network

Does networking make you feel a bit out of your comfort zone? If it does, don’t think you are alone. I remember when I first starting networking – it was scary, it was not something I did before starting my company in February 2014. Since then, I’ve been to over 300 4Networking meetings plus countless […]

Working from home: 10 ways to stop feeling isolated and stay motivated

Feeling lonely and isolated can be a real problem for virtual workers or “solo-preneurs” (as they like to call us in the US).   The one-person businesses like virtual assistants, graphic designers, digital marketers and copywriters feel more pressure than most. Mainly because they charge by the hour so have a constant, nagging feeling that […]

How does a time reservation fee get you more business?

Including a time reservation fee in your contracts helps you get paid upfront, look more professional and improve how others view you. You often hear me referring to a Time Reservation Fee. This is something I recommend all my clients put into a contract. I’m really passionate about this and I know as a new […]

A library of information at your finger tips

Well I was really surprised when I did a calculation and realised so far I have recorded 59 Videos on my YouTube Channel . This is a heck of a lot of information for all you to access for FREE. To save you having to go through each video, I’ve made this table up of […]

What not to do when writing an ebook: 5 things to avoid

“What not to do when writing an Ebook” is one of my most requested presentations. It is a presentation I wrote whilst going round Tatton Flower Show in 2015 with my mum, having learnt at 10 am that the presenter for my meeting 6pm that evening wasn’t going to make it. I share with attendees […]