Category Archive: Marketing

How Small Social Media Changes Can Make A Big Difference To Your Life

There’s no denying social media plays a massive role in our everyday lives. It’s a never-ending source of amusement and entertainment, a bottomless pit of information, research and knowledge. You can keep in touch with almost anyone, anywhere in the world, at any time of the day or night. Having an active social media presence […]

Time and Task Management – The Easy Way to Get More Done

Time and Task Management – The Easy Way to Get More Done We’re all looking for ways to get the most out of life. We work hard in our jobs to achieve different goals at different stages of our lives. Sometimes these goals are just for ourselves and sometimes our goals affect our families, our […]

Does your USP kick butt?

Your USP. Your Unique Selling Point. This is the reason why someone will choose your product or service above someone else’s product or service. This is the reason why someone wants to deal with you and your company. What makes you unique? Are you sure? Does your USP kick butt? Figuring out your USP should […]

Why every small business needs a CRM

As a small business owner myself, I can understand how hard it is to keep track of all your customer information and what youpromised to do when. Only this morning at 4Networking Cheadle, Delyth Evans was telling us how important it is to really know your customer. So this week I wanted to talk to […]

Who are my ideal customers, where are they and how do I find them?

Wouldn’t it be lovely if all your customers were “ideal”? Lots of business folk talk about the “ideal customer” and I imagine when you created your business plan, you had a picture of who yours could be. Who is an ideal customer? It will be different for all of us but there’s one thing which […]

Review your contract for every new product or service

When you’re a small business, reviewing or writing specific terms is probably not top of your to-do list, but I bet having a healthy cash flow is definitely a number one priority. If your business sells a range of products or services, your contract with your customer needs to be tailored to cover every eventuality […]