Category Archive: Sales

What you can do instead of offering a free trial

What do you do when you’ve got a new customer and they want to try your product or service before paying? Do you offer them free samples or a free trial? You might want to let them try your product or service for a 7 day trial, or a 30 day trial and make sure […]

Is your contract delaying your ability to raise an invoice?

This is an interesting question to answer as it doesn’t apply to all businesses and obviously doesn’t apply when payment is taken up front. However, there are some cases where you’ll provide a product or service to a client but for various reasons, you can’t invoice them straight away, this is normally because there’s something […]

DIY Terms: 6 Things to check before writing your own terms

Having Terms is a key part of your business and while I’d always recommend you get them professionally written, I know there are a lot of businesses, often start-ups, who copy and paste their Terms from other companies. It’s absolutely fine to write your own Terms, but here are 6 things to be aware of: […]

What Details Should I Include On My Invoices? 8 Top Tips

To make sure you get paid for the products and services you’re selling, it’s really important to have the correct details on your invoices. If anything on your invoice is wrong your customer may delay or withhold payment until it is fixed. The second most important thing is to actually raise the invoice and send […]

Work is a lot more fun with a healthy cash flow

Yay! It’s Fun at Work and because we work for ourselves, we’re always having fun at work because we love our jobs, right? But how well are you looking after your cash flow? You probably started your business because you knew you’d be doing something you love and are really good at but while you’re […]

How can you increase your cashflow on blue Monday?

Christmas has been and gone, the decorations put away and everything looks bare and empty. The weather’s cold, drizzly and the mornings are still dark and gloomy. If you turned on the radio or seen any online news today, you probably know today is Blue Monday; the day in the year when we’re supposed to […]

Why every small business needs a CRM

As a small business owner myself, I can understand how hard it is to keep track of all your customer information and what youpromised to do when. Only this morning at 4Networking Cheadle, Delyth Evans was telling us how important it is to really know your customer. So this week I wanted to talk to […]

Who are my ideal customers, where are they and how do I find them?

Wouldn’t it be lovely if all your customers were “ideal”? Lots of business folk talk about the “ideal customer” and I imagine when you created your business plan, you had a picture of who yours could be. Who is an ideal customer? It will be different for all of us but there’s one thing which […]