How can lumpy mail get my paper invoices opened? 1 Top Tip to getting your invoice seen first
We all know what a challenge it is to get your invoice opened once it’s been delivered through the mail. How often does your business post look like this?
Just lots of similar looking envelopes that really aren’t inspiring.
Now imagine instead you received a bright yellow envelope with a bump in it- wouldn’t that spark your imagination? Wouldn’t you want to open it to see what was inside? It is on the top as it isn’t flat, so you see it first and want to explore what the bump is. This is the power of lumpy mail.
Why yellow? Well Yellow makes you smile. Yellow implies I’m unusual, maybe it’s a card?
Why put something in the envelope? It gets delivered on top. It’s the first envelop people see and it creates intrigue as to what makes up the lump?
So if you provide a product, say printing and you’re invoicing for 100 branded pens. Print out your invoice and include a diary with the words on the front “Your Company Name could be here”.
The person who ordered pens, may not have known you also did stationery so you’ve promoted another of your goods to your existing customer.
If you provide a service, include chocolates, biscuits, or something to do with your affiliate charity. If it’s a local charity, then your customers might pick up the phone to find out more about the charity itself, how you support it or how they can get involved.
People also love buying from ethical firms, so by promoting the fact you affiliate with a local charity, your customers will remember that and are more likely to come back to you.
Lumpy mail is a great way to get engagement / increase open rates and avoid those conversations that start “Don’t think we’ve received your invoice”.
Have you ever sent lumpy mail? What did you include? Why did you decide on that? Let me know in the comments section below.