Marketing through your invoices – Invoices are just a request for payment, right? Wrong.
So far we’ve looked at when you need to raise your invoice, what you need to put on your invoice. Now we’re going to look at how to turn your invoice into a marketing engagement tool.
We’re going to be taking away the pain associated with receiving an invoice and make it into a feeling of expectation, happiness and want to open the invoice. If you can do that your customers will look forward to receiving your invoice.
How do you do it?
There’s many ways you can use your invoice to raise engagement and get more business. Some of simplest things are, if you email your invoice put a link on there to a survey, tell people their opinions matter, tell people you want to hear from them how you can make it better for them.
Is there something they wish you did? Is there something they think you could have done better? All of this you can find out by putting a link on your invoice, it also gives you an excuse when you’re emailing an invoice for the subject line not to be ‘Invoice 75 is attached.’
‘Thanks for your service, your feedback matters. Really appreciate you giving us two minutes of your time to help us make your life easier.’
Something along those lines. I’m not a writer, so have a think about how you could actually phrase that better.
Include your social media links on your invoice, engage with people, thank them for following you, ask them how they found you on social media, build that rapport with your customer via your invoices. You know which services they bought, have you got any special offers coming up that relate to the services they’ve bought, or something that is correlating to that service?
Let them know about it, give them a heads up, a sneak peek, a preview. Engage with them via promotions. Invoices are a really useful way to ask for testimonials.
You could send them a link to your YouTube channel and ask them to put something up on there, you could give them a way to put it on your website, you could ask them just to email you a testimonial.
In business we all know testimonials are absolutely powerful because they are written by people who aren’t you. Use your invoice to ask people for testimonials, get their feedback, get their engagement
Here’s a radical one, don’t email your invoice, post it.
When you post it, post it in a bright yellow envelope.
When people receive yellow they smile. When people see yellow envelope they don’t think it’s a bill, people open excitingly colored envelopes before brown or white envelopes, so make your invoices stand out, send them in a colored envelope.
More than that, make them bulky mail. Yeah, someone’s just ordered fifty branded pens, that’s brilliant, but did they know you also do coasters?
Now you can’t be sure about that, so why not include a coaster and say put a special offer on it?
If you order this using code ‘IMV24’ you get twenty-four percent discount. Bulky mail gets opened more often.
We get hundreds of emails a day, think about how you can make yours stand out.
Don’t make it obvious it’s a request for payment, request for payment, people generally think, “I’ll open that later. Oh that won’t be due for a few days I don’t need to read that.”
Make it engaging, make your customer want to open your invoice.
The biggest thing you can do to get your invoice paid is get your invoice read.
If your invoice isn’t read you don’t know if there’s any questions on it. Have a think about what you could do differently to make your invoices stand out, to advertise some more of your business services or products, to get feedback from you customer, to get them engaging with your invoice.