The Non-Techy Way To Make Your Website Work For You
If you’ve been to one of my workshops, or seen my 4Sight presentation at a 4Networking meeting, you’ll know I’m a great advocate of having systems in place. These systems, and the processes and procedures they involve, are designed to make my clients’ working day much easier and more productive.
I do this by analysing what activities are taking place and look for opportunities to streamline repetitive tasks, sometimes cutting out redundant tasks in the process. This method can be applied to your website as well. I want to make your website work for you.
Rather than being static pages in the ether, your website can be interactive and informative. A well-designed website can play a key role in your marketing. It can become your virtual salesperson.
This is where the analysis comes in. You need to know how your website is handling visits from potential customers. Just as a well-lit showroom advertises products, a well-designed website can direct visitors through information about your products and services all the way through to handling their order requirements and processing payments.
I recommend using Google Analytics to investigate what’s happening on your website. It’s free but very powerful and comprehensive with the data it collects from your website. I can help set this up for you, so the data is displayed in easy to read graphs and charts. I can then show you how to make the most of this information.
The top 5 items to analyse:
- Sessions and Date Ranges
This is the number of times your website has been viewed. I can show you how to create a date range to analyse website visitors on a particular day, or as part of an online or offline marketing campaign. This can be broken down by location as well, so you can see how many people have visited from different cities in the country, or which countries in the world.
- Bounce Rate
Like the name suggests, the bounce rate measures the number of people who arrived at your website and then left, or bounced, to go to another page. You may find a high bounce rate on a particular page indicates a broken link or a dead end. It could be due to out-of-date content. Or there may be other reasons, which I can investigate with you.
This records the number of pages someone has looked at during their visit to your website. This can indicate patterns or trends. It can also highlight problems if you have lots of people looking at a particular product, but no orders come through.
- Landing Pages
Your landing pages are the entry points to your website. Typically, visitors will arrive at your homepage, but if you are running a marketing campaign, you might want to direct visitors to a page within your website, e.g. a special offer page, a new product, or a specific section relevant to a group of visitors.
- How People Found You
This is a really useful part of Google Analytics. Where have people come from to find your website? Have they clicked on a link via social media? Have they responded to an advert in the paper? Did they type particular keywords into the search engine to arrive at your website? I can help you find this out and much more!
Having this knowledge at your fingertips will help you understand your website. You don’t need to be techy to learn how to read the data. I will make this easy for you. If you would like to know more, please contact me by emailing firstname.lastname@example.org or by phoning 07756 772950.