Surveys are a great way to get your invoice opened.
I’ve posted previously about how important getting your invoices read is for getting you paid on time. Here we look at how surveys are a great way to get your invoices opened.
What questions should you be including on the survey though, and why? Here we take a look at my suggestions of quick questions to include
Lots of people say the problem they have is getting people to engage with their invoices, especially when they’re emailed.
Have you thought about how you can use that white space on your invoice?
One of the best things you can do is put a link to a survey. It doesn’t have to be long, around five questions.
But what should you include in your survey to get your invoice opened?
I’m not a copywriter so you can probably phrase these questions better. The things I generally advise my clients to put on their surveys are:
- Did we stick to the timeline we gave you?
- Was the product or service what you were expecting?
- Which of our products or services are you aware of?
- If we could offer one other product or service, what would it be?
- Ask for any other comments or if there’s a specific employee you’d like to thank.
The key questions here are questions 3 and 4
Question 3: By asking this question you’re getting people to read a list of everything you provide and you’re raising awareness of those things customers may not have realised you do.
Question 4: By asking this question your customers are giving ideas to help grow your